WHAT IS SEO?
SEO, or search engine optimization, is the process of optimizing your website to get organic/un-paid traffic from the search engine results page. SEO involves making certain changes to your website design and content that make your site more attractive to a search engine.
 

WHY IS IT IMPORTANT?
Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for. In order to do this, search engines will scan/crawl different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords. Search engines will also scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
 

HOW WILL SEO HELP MY BUSINESS?
By improving your SEO, you can expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.